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About Vitalicious:

Here at Vitalicious our mission is simple: to make fresh and delicious baked goods that are fortified with essential vitamins and minerals.
Nutraceuticals are foods that are enriched with the kinds of vitamins and minerals that are important for maintaining health and preventing illness. In the last few years, the number of Americans who are grabbing breakfast on the run or eating it at their desk is surging. So, there is a need for healthy, vitamin-fortified baked goods that you can eat quickly, but still get 100% of essential vitamins and minerals every morning -- while enjoying a delicious, fresh-baked breakfast on-the-go.

Each and every Vitalicious baked good has been created to bring you the most nutritional benefits possible. Essential vitamins and minerals have been specifically chosen to help performance throughout the day, and to build strength and wellness in the future as well. We've developed four different Vitamuffins, and much more is on the way. Our long term mission is to create baked goods that are healthy in many more ways than just being vitamin-enriched -- that provide high fiber and low calories, without any fat, as well as crucial poly-unsaturated fatty acids (known as "good fat") and protein.