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About Marketing Experiments:
MarketingExperiments.Com is a member of the MEC Labs Group and a
division of Digital Trust Inc. MEC is an online laboratory with a
simple (but not easy) five-word mission statement: To discover what
really works. The Lab tests every conceivable marketing method on
the Internet. The results are published in the Marketing Experiments
Journal.
Our experiments range from three to eighteen months, and they
involve budgets ranging from $4500 to $100,000+. We are often
surprised, and sometimes embarrassed to discover just how much we
DON'T know about marketing.
So we test, and we test, and we test again. Then we use this (hard
won) data in just two ways.
We release a portion of it to our Subscribers (more than 100,000
CEO's and marketers who read our monthly Journal). <more...>
We conduct joint experiments with our Research Partners (and
subsequently grow their revenue base). <more...>
Through our research, we have been fortunate to collaborate with
many of the Net's leading thinkers. We are grateful for everyone's
help and insights. And though we still have more questions than
answers, we are truly committed to discovering what really works.
Much of the Lab?s research is predicated on strong private sector
partnerships. To conduct practical experiments and glean useful
data, MEC work with partners such as these:
The New York Times (d) ? One of the most respected (and successful)
brands in offline and online publishing.
Encyclopaedia Britannica ? a leading provider of learning and
knowledge products. Britannica is one of the world's most trusted
sources of information on every topic imaginable - from the origins
of the universe to current events and everything in between.
Reuters Group PLC ? The world's largest international multimedia
news agency, Reuters provides indispensable information tailored for
professionals in the financial services, media and corporate markets
worldwide.
Insurance.com ? One of the web's largest insurance brokerage
websites.
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