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About Joi Phone:
THE COMPANY
JOI Internet, a Hawk Communications LLC company, was a national
Internet service provider headquartered in Atlanta, Georgia. JOI
Internet focused on providing the best quality Internet access at
the best possible price to individual subscribers and small
businesses. JOI Internet provided easy-to-use Internet access by
offering customized software, reliable network facilities and
responsive customer service. JOI Internet had grown dramatically
since its formation in 1999. By 2005 JOI Internet was one of the
largest ISP's in the country. JOI Internet invested millions in its
voice and data network.
In 2005 Hawk Communications LLC decided to focus on next generation
IP services instead of Internet access. Hawk Communications LLC
decided to form a new division, JoiPhone, to utilize its existing
network and other resources to provide VoIP (Voice Over IP)
telephone services. JoiPhone was conceived under the same principle
"Best Service at the Best Price".
STRATEGY
Based on reports of high cost, poor network performance,
insufficient customer support and billing problems with other
telephone providers, JoiPhone believes that there is a growing and
unsatisfied demand for high quality, low cost VoIP telephone company
for individuals and small businesses.
CUSTOMER SUPPORT
JoiPhone believes that excellent customer support is critical to its
success in retaining existing subscribers and in attracting new
subscribers. JoiPhone currently provides free Telephone and Online
customer support on a 24/7 basis. Subscribers can call the center
through a local telephone number or a toll-free "800" number.
Subscribers can also e-mail their questions directly to a customer
support address at the Company's Website.
SALES and MARKETING
The Company's marketing efforts have been geared toward generating
positive referrals and stimulating subscriber growth and retention
by providing an exceptionally high quality service to its existing
subscribers.
In addition to encouraging referrals from existing subscribers, the
Company engages in nationwide outdoor, radios, TV and print
publications.
Sales are consummated by the Company's telephone sales force, which
responds to incoming subscription inquiries, as well as through an
on-line sign-up procedure. The on-line registration module enables a
user to become a JoiPhone subscriber by selecting service plans and
billing methods on-line, without the need to speak to a JoiPhone
employee.
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